Career in Digital Marketing in 2021

 

Career in Digital Marketing, 2021

Choosing a path is an intimidating procedure. You are supposed to find something you love

while factoring in things like long-term support and stability in the overall lifestyle you

desire.

A digital marketing career is not necessarily the dream job most people ambitious to while

they are in school. But when you think about the opportunities in this dynamic field, you will

understand that the digital marketing career outlook is nothing but positive and will continue

to be so in 2021.

In every era, marketing has developed based on what the customer is using. If you travel back

in history, you will see that it invented radio advertising and marketing when customers used

the radio. Next, we got the great invention of televisions; it is one of the widely used devices

on earth, which enabled the companies to reach a mass audience with TV ads. Even today,

TV advertising is one of the beneficent advertising strategies for companies. Since the

Internet came into this world, many people have started to use the Internet, which gave birth

to a new marketing era called Internet marketing, now known as Digital marketing.

Why make a career in digital marketing?

The improvement in technology has compelled businesses to realign their marketing

strategies. All companies are using the power of digital marketing in one way or another.

While some have added online options to their physical stores, others have incorporated

internet marketing or digital marketing into their marketing strategies. Some industries have

completely gone online with no physical presence.

The most important cause for this is the increase in the penetration of smartphones. Research

says that more households have a smartphone in India than there are households with ceiling

fans. That should the role played by mobile devices in the growth of the digital economy.

Why do Companies use digital marketing?

As the Scope of digital marketing technologies grows, companies are staying current by

adding online components to their brick-and-mortar shops or combining different digital

marketing strategies to create an internet presence.

Most customers use smartphones and research products online before buying the product;

digital marketing strategies are vital to business. Companies worldwide also employ digital

marketing to target their customers easily online and through smartphones – and many are

seeing a remarkable return on investment (ROI) because of these efforts.

 Reaching Mobile Users

There are more than 15 billion mobile devices worldwide, and that number projected to grow

to almost 18 billion by 2024. Nearly all smartphones have access to the Internet; it is easier

than ever for companies to reach potential customers anywhere.

 Ease of Audience Targeting

The digital marketing platforms have not only made it easier to increase the target audience

base but also given the data to define your target audience based on specific factors like

gender, geography, age, interests, to name a few.

Not only does it enable a laser focus on your niche audience, but it also allows you to retarget

the audience that has shown interest in your product or service during the various stages of

the customer journey.

 High ROI, Low investment

The cost per lead with inbound or digital marketing is 61% percent less expensive than

traditional marketing. Industries that advertise on social media use paid search and apply

other digital strategies spend remarkably less on their campaigns.

When a business advertises on social media or uses other digital strategies like Pay-Per-Click

(PPC) Advertising, it enables them to keep their cost down and increase their audience

targeting (as compared to traditional advertising method. It considerably decreases their

spending on campaigns while increasing the ROI.

A blessing for online retail businesses.

E-commerce is slowly pushing standard retail out of business. E-retail is just too convenient

for customers. The pandemic has compelled the online purchase of products, be it groceries,

books, clothes, furniture, or mobile devices. Even industries that do not sell products online

are taking the e-commerce road. There is no way to attract a considerable number of

customers to the retail store anymore. To these companies, the significance of digital

marketing is supreme.

A career in Digital Marketing.

Digital marketers should adhere to the latest development and incorporate them into their

strategies. As more industries turn to online advertising to reach a broad audience range,

digital marketing jobs continue to evolve.

The expected salary of a digital marketing manager is over 74,000 dollars annually in the

United States. In India, a corporate digital marketing manager can expect to make 5-7 lakh

INR within 3 to 4 years of experience.

There is an enormous scope of Digital Marketing in the future, and there is a broad range of

careers available in the digital marketing field. However, what is needed is a complete

understanding of the tactics and techniques mandatory to succeed in the field.

Today, numerous Digital marketing training institutes are available which can assist

aspiring marketers in learning PPC, social media, SEO, web analytics, Email, and content and

mobile marketing methods to launch and maintain effective campaigns.