Scope of SEO in 2021

 

Scope of SEO (Digital Marketing) in 2021

So, you are a newbie or fresher who strives to make a digital marketing career as

an SEO professional but confused about the Scope of SEO in 2021, its growth, and its

future. Don,t be scared; SEO is increasing traction in the field of Digital marketing, and

rightly so; SEO or Search Engine Optimization primarily focuses on attracting organic traffic

to a website utilizing a combination of remarkable SEO practices, including 

 content marketing, 

 on-page optimization

  building backlinks 

 competitor analysis, and so on.

SEO strategies and practices play a vital role in your rank in Search Engine Result Pages

(SERP) and how visible you are to your target audience. SEO is a potent tool to increase your

search engine visibility.

Hence, SEO experts have emerged as highly valued professionals in the Digital marketing

field. So the Scope of SEO keeps on increasing every passing year. With SEO taking an

essential spot in the industry now, SEO jobs role has become varied and diverse. In the

preceding few years, the demand for SEO talent and skills has further spiked in India's SEO

salary. Most SEO job profiles come with reasonable compensation packages. Read below the

Various Job Profiles and SEO salaries in India.

SEO Trainee

1. An SEO trainee is the ground-level-job profile in the SEO field. They usually work

under the guidance and supervision of SEO executives. SEO trainee starts their career

by learning about the functioning and usage of many SEO techniques and concepts.

Usually, an SEO executive overlooks and guides the SEO trainee's tasks to ensure he

walks on the road to success. Beginner level project assists you land as an SEO

trainee in top firms.

The primary role of SEO trainee:

 Perform keyword research by the business requirements.

 Build relevant link for the website

 Brainstorm innovative and new ideas to increase the viability of the website.

 Track various SEO metrics weekly and report to the SEO Executive.

Salary scale – Rs. 95,000 – 1,44,000 per year

2. SEO Trainer

As the name says, an SEO trainer trains SEO trainees. They teach them about the main

concepts of SEO; how to create content for SEO, how to pair social media with SEO, what

search engines expect for SEO, and how to use SEO reporting and monitoring tools, among

other things.

The primary role of SEO Trainer:

 Solve the queries and doubts of SEO trainee

 Create assignments for the team to amplify their practical knowledge

 Provide mentorship to subordinates in SEO techniques

 Deliver video and live lectures

Salary scare – RS. 6,00,000 – 8,45,000 per year.

3. SEO Strategist

An SEO strategist is responsible for reviewing, analyzing, and implementing the changes

needed for optimizing the website. They must try various combinations of SEO techniques

and practices to amplify search engine ranking and increase website visibility. The SEO

strategist frequently analyzes the web site's performance and modifies its strategy to get more

conversion and visibility. The strategist closely operates with the analyst to execute the

suggestions.

The primary role of SEO Strategist:

 Work on content optimization and competitor analysis.

 Finding powerful keywords to create more conversion and traffic to the site.

 Implement and design strategies to tackle targets

 Developing link building strategies.

Salary scale – RS. 3,00,000 – 3,50,000 per year

4. SEO Consultant

An SEO consultant manages, implements, and plans a company's overall strategy. They

fulfill a wide range of duties, including web marketing, web analytics, link building, website

optimization, and developing keyword strategies.

SEO consultants are not regular employees but more like a third party advisor who consults

the company. The SEO consultants have a vast knowledge of SEO tools and must have

worked on various projects.

 Share and prepare reports regularly 

 Develop, plan and implement the strategy

 Developing a good bond with clients

Salary scale - RS. 3,40,000 – 6,00,000 per year.

Why should you choose SEO?

 You can work from anywhere. You can make this your part/full time /freelancing

work.

 High demand for SEO services: The value of Digital marketing is growing every

year. When more and more industries want to be active on the digital medium, SEO is

inevitable.

 If entrepreneurship is your piece of cake, you can begin your business without

needing a considerable investment.

 The opportunities for SEO in India is increasing drastically every year. SEO salaries

in India are rising with demand.

 Last but not least, SEO is a breakneck pace industry; you can always learn something

exciting and new. There won't be any dull day in your career.

Conclusion

After reading the article, we can safely say that the Scope of SEO in 2021 will be quite well.

While fresher can earn around 1.9-2.6 LPA, experts with over 5-8 years of SEO experience

can make about 3.5-6.6 LPA. If you are viewing this article, it is most likely you have

ambitions towards Digital Marketing.

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